About futbolfutbol

We are an AI company. Soccer is the only thing we build for.

futbolfutbol builds artificial intelligence that helps soccer clubs understand their games: before the match, while it is being played and after the final whistle. We work privately with a small number of clubs, and the result we are after is theirs, on the pitch.

Our story

Built by people who build data systems.

futbolfutbol was founded in 2025 by Mario Casamalhuapa, who has spent his career building data systems and AI: software that connects many sources, checks every number and runs privately for the organizations that depend on it.

We started from a simple observation. Soccer clubs already collect a great deal of data, but it lives in different places and often arrives too late to change a decision. So we brought the way serious data systems are built to sports analytics: connect every source, put it on one clock, apply clear rules, and let AI do the reading and the first draft.

Today futbolfutbol combines match data, club data, GPS and video with AI built for soccer, and we are choosing our first partner clubs.

2025

Founded

Sports analytics models and the six-level football model that every report uses.

2026

AI video analysis

Players tracked through match video, the pitch measured, key plays found with the staff's rules and drawn.

Now

Before, during and after every game

Pre-game, post-game and live analysis in one system. Choosing our first partner clubs.

Mario Casamalhuapa, founder of futbolfutbol

FounderMario Casamalhuapa

Builds the data systems and AI behind futbolfutbol, and works directly with each partner club.

Partnerships: hola@futbolfutbol.icu

What "AI" means here

Our reports and live notes are made with artificial intelligence. We say so openly, on every page we deliver.

The AI does the heavy work: it reads thousands of match events, GPS readings and video frames, lines them up on one clock, finds the patterns and writes a first draft. People with a soccer background check every number and every drawing before a club sees it.

The AI doesReading, matching, measuring, recognizing patterns, predicting what is likely next, writing the first draft in English, Spanish or Portuguese.

People doAgree the football terms with your staff, check every page, answer your questions, and decide what is worth your time.

Your staff doesMakes every decision. The system supports the coaches; it never replaces them.

What we stand for

Private

We work in the background. A club's data belongs to the club, is never sold and is never shared with another club.

Scientific

Established statistical methods, every number re-counted, models tested on past games, and forward validation running in the open.

Close

A few clubs, for full seasons, hand in hand with the analysts, the coaches and the general manager.

Built by us

Our own software, rules and AI models. Who owns a model fine-tuned on a club's data is agreed with each club.

The team

futbolfutbol employs data scientists, sports scientists, sports analysts and AI engineers: soccer people and AI people, working as one team.

Data science

Data scientists

Models for chances, ratings and trends across a season.

Sports science

Sports scientists

Load, recovery and the physical side, with GPS.

Analysis

Sports analysts

The football reading a coaching staff can use.

AI engineering

AI engineers

The AI systems that connect, read and predict.

Mexico and Latin America today. The United States and CONCACAF next.

We work with teams in Mexico and Latin America, and we are choosing our first partner clubs in the United States now.

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